versá

Versá was a brand developed for two nutritionists who believe that in life, we need to follow movements with balance and lightness. Based on this premise, we created a visual identity to represent versatility, movement, balance, lightness, integration, and warmth - values that reflect the service offered. Three logo variations, color palettes, and typographic families were presented. Additionally, these brand elements were applied to products requested by the clients - in projects that will be prototyped and produced later - such as business cards, office door signs, bags, and stationery items. To complete the brand package, illustrative elements and social media posts were also included.