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ABOUT
Market trends researcher and multidisciplinary designer, I merge communication and visual skills with analytical and result-driven thinking. In pursuit of positions that can develop creativity and leadership to solve problems.
EDUCATION
Harvard University | Graduate School of Design
Master in Design Studies Candidate, Publics Domain (2025-2027)
Awarded the Dean’s Merit Scholarship, the Graduate School of Design Merit Grant, and the Claudio Haddad Family Fellowship.
California Institute of Arts | Graphic Design Program
Graphic Design Specialization (2022-2023)
Courses: “Fundamentals of Graphic Design” (94%); “Introduction to Typography” (100%); “Introduction to Imagemaking” (100%); “Ideas from the History of Graphic Design” (100%); “Brand New Brand” (100%).
University of São Paulo | School of Architecture and Urban Planning
Bachelor's Degree in Architecture and Urban Planning (2017 - 2022)
- 3% Acceptance Rate into program, Latin America Top-ranked University, GPA: 8.9/10
- Fellow of the Unified Scholarship Program USP - Culture and Extension Department; Director of Women's Field Tennis Team; Volunteer at FAU's Social Impact Group (FAU Social)
- Graduation Thesis: Mobiliar: Recycled furniture lab for social housing, Grade: 10/10 with distinction
University of São Paulo | Polytechnic School
Interrupted Bachelor's Degree in Electrical Engineering (2015-2016)
PROFESSIONAL EXPERIENCE
CARE Natural Beauty | Marketing Department
Senior Designer (2023 - 2025)
Activities: CARE is a Brazilian skincare brand forerunner in the country of the high clean beauty concept. It combines technology and natural actives to create disruptive products with efficacy proven by clinical tests. With toxin-free, vegan, organic, sustainable, and traceable products, it guarantees no human, animal, or environmental exploitation.
- Design and production of packaging and labels for new products;
- Cards and POS materials development (shop windows and events);
- Graphic arts for Digital Media and Website development;
- Mood board campaign development, based on research into trends and references;
- Layout creation and complete pack deployment for campaigns and product launches;
- Design of institutional presentations, such as pitches, partnership proposals, and results presentations.
Tok&Stok | Design, Content, and Trends Department
Trends Researcher (2022 - 2023)
Activities: Supported the market and consumer trends research - interior design, architecture, design, fashion - to identify and generate relevant content for product creation at Brazil's largest decoration company:
- Numerical data analysis, color performance, material finishes, and trends;
- Image compilation and theme proposals that emerge at fairs, events, publications, and reports;
- ESG Product Squad participation, resulting in the development of ecodesign guides and mappings;
- Benchmarking of relevant themes and products for specific collections (research of seasonal collection for Christmas, Garden Collection, products for Generation Z, etc.);
- Results follow-up and trend coordination in stores;
- Preparation of materials and presentations to communicate the research.
Product Design and Trends Intern (2021 - 2022)
Activities: Assisted the Product Design team in creating home décor accessories that compose the company's portfolio of over 14k SKUs:
- Prints Creation and Product Projects for Licensed Design and T&S Design collections: Magali Toy, Stranger Things, 70s Kitchen, Garden, Gamer, etc;
- ESG Product Squad participation, resulting in the elaboration of the first Tok&Stok Ecodesign Guidelines and the Mapping of Toxic Materials;
- Automation Proposal for product registration (integration between Illustrator and Excel) with a 90% reduction of required to fill out project sheets;
- Research for authorial collections, mood boards, and presentations.
Liter of Light Brazil | Social Marketing
Social Marketing Representative (08/2021 - 12/2021)
Activities: National Marketing team representative in partnership with Volkswagen Brazil and Volkswagen Group Foundation, where 90 solar lighting solutions were installed in vulnerable communities in São Bernardo do Campo, São Paulo:
- Responsible for the disclosure campaign planning and stablishing the relationship with the marketing team of the funding partners;
- Graphic materials design for social media posts, presentations about the NGO and training for the community Ambassadors;
- Follow-up and results reports in conjunction with the working group for detailing the action;
- Photographs of in loco actions;
- Monitoring and mediating the filming agency in the vulnerable communities, valuing the good relationship and respect with the residents and the faithful portrayal of the assisted reality.
Votorantim Institute | Communications
Communications Summer Intern (01/2021 - 03/2021)
Activities: Follow-up of the visual creation demands and brand management for the Votorantim Group's social projects. Institutional materials development and press relations assistance.
- Support to the Communication Plan development for the VI's new Branding Guide; in the management of the Press Relations area; writing, production and review of institutional materials (folders, reports);
- Design and production of artwork to publicize the Institute's programs, projects, and events.
COURSES
MIT Brazil Program | MIT D Lab + Insper
"Design in Social Contexts" Mentor (07/2020)
Activities: Visual materials layout and presentations course development, as well as accompanying the students throughout projects implementation. (60h)
"Design in Social Contexts" Course (07/2019)
Elective discipline that deepens the investigation, discussion and team experience through the understanding of contexts of social complexity for analysis and problem solving. Practical bias supported by the design thinking process for social innovation, applying the project in the Paraisópolis favela. (80h)
- 1st Place in the final competition "Design in Social Contexts" of the MIT Brazil Program: Environmental Awareness Project. MIT D Lab and Insper.
- Judging body formed by social investors, professors, and the leader of the Paraisópolis Favela Residents' Union.
- Capital was received to make the project viable, developed with all the eighth and ninth grade classes in the largest public elementary school in the favela's complex, EMEF Professor Paulo Freire.
{CURA} | Graphic Representation
SketchUp, VRay, Photoshop (36h) (08/2019)
Bain & Company | Social University Groups Meetup
Leadership Training (6h) (05/2018)
Fundação Estudar | Estudar na Prática
Productivy in Practice (10h) (09/2018)
Self-Knowledge in Practice (10h) (08/2018)
Projetou | Architecture Online Courses
Executive Project Elaboration (04/2020)
Lessons: Approval projects and executive projects introduction; structural project compatibility; management and filtering of complementary projects; and executive projects finalization.
Interior Design Detailing (04/2020)
Lessons: Masonry floor and dimension plans, point and layout plans, floor plans with paging and colors, ceiling plans, internal elevations, detailing drawings; elements models; exemplary images; complementary tables such as budget and materials specifications.
VOLUNTARY EXPERIENCE
Liter of Light Brazil | Social Marketing
Social Media and Visual Identity Coordinator (01/2021-08/2022)
Activities: Position in the National Marketing area of Liter of Light Brazil, an NGO that brings sustainable solar energy solutions to vulnerable communities - riverside, quilombola, urban or rural - enabling residents to build and take care of the solar poles and lanterns installed.
- Management of a national team of 7 people, with growth of over 5k followers on Instagram, 2k followers on LinkedIn and 30k new users on the website;
- Development of graphic materials for social and strategic works for joint dissemination with the other marketing fronts. Such as the layout and artwork for the 2020 and 2021 Activities Report, resulting in the Best NGOs of 2022 award;
- Briefing, planning and executing sponsors publicity with the NGO's partners;
- Participation in the Working Group formed during the pandemic to promote emergency fundraising campaigns in order to provide food for vulnarable communities, with contact with influencers and partner brands, resulting in approximately 110,000 reais raised, distributed in more than 20 communities throughout Brazil.
Social Media Marketing Volunteer (07/2019 - 01/2021)
- Creation of graphic materials for social networks (posts, videos, stories and photo editing), internal dissemination and external events (mail marketing, business card, posters, etc);
- Layout of reports and presentations of partnerships and sales;
- Artwork for NGO products;
- Volunteer participation in solar illumination actions in slums in São Paulo (builder and photographer).
FAU Social | School of Architecture and Urbanism, University of São Paulo
Activities: FAU Social is a self-managed non-profit student entity composed by Architecture, Urbanism and Design students who carry out projects in the scope of their courses to generate good social impacts.
Creative Volunteer (03/2018 - 05/2019)
- Art creation, publications, brand management for social media (Instagram and Facebook);
- Reports, outreach posters, flyers and products for freshman reception elaboration;
- Speaker at Global Entrepreneurship Week Brazil 2018: "The horizontality behind action plans"
Project Volunteer (03/2017 - 12/2018)
- Participation in non-profit projects of Architecture, Urbanism (interiors) and Graphic Design (visual identity, posters, pamphlets and visual communication) and Product Design (furniture) for Basic Health Units, Nursing Homes, and NGOs.
- Exhibition of the work "Methodology Work in Vulnerable Communities" at the 11th São Paulo Architecture Biennale in 2017. Development of academic research and booklet layout for the exhibition.
LANGUAGES
English | Advanced
- TOEFL iBT ETS: Advanced, Score 106 out of 120 (2024)
- Advanced Course: Binational Center Casa Thomas Jefferson Brasília (finishing 2012)
- Intensive English Language Program: FLS International Citrus College,
California, USA (01/2012)
- Toefl ITP: Gold Certificate of Achievement, Proficient User, 638 points (05/2011)
- Certificate of Competency in English: The University of Michigan (2010)
Basic German | Basic
- Individual Lessons (2020)
- B1.2 Meschen: Goethe Zentrum Brasília (2013-2014)
Spanish | Intermediate
- Intermedio II B2 - Teste Cervantes Escuela Internacional (2020)
Portuguese | Mother Tongue
SKILLS AND INTERESTS
Adobe | Proficient Software Skills
Indesign, Photoshop, Illustrator, Premiere (Novice), Lightroom (Intermediate).
Microsoft Office | Proficient Software Skills
Word, Power Point, Excel (Intermediate: knowledge of filters and data, visual representation, pivto tables, VLOOKUP, SUMIF, COUNTIF)
Architecture Softwares | Proficient Skills
AutoCAD, SketchUp, Revit, Dialux, QGis (Intermediate: files and maps management, basic atlas mapping, spatial queries, table and spacial joins, summarising data)
Personal Interests and Hobbies (:
Stop motion animation, Digital Illustration, Social Media Trends and Content, Photography, Hiking and Tracking, Traveling
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