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christmas care 2024

Date

2024

Type

Pattern, Key Visual, Art Direction

Building on the success of the 2023 kits, CARE expanded its kits to all Sephora and partner stores in Brazil for 2024. Our strategy focused on creating more accessible and giftable kits. The new wrapping paper design featured illustrations of active ingredients. For this campaign, I also developed the pattern, Key Visual and directed the art for the photoshoot.