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latin america conference
Date
2025
Type
Naming, Branding
Presented by Students at Harvard Kennedy School, LAC is an initiative that aims to explore the potential of Latin American cities, fostering academic dialogues that address regional opportunities and challenges while connecting Harvard’s community to the region’s reality. The visual identity was crafted to balance continuity and adaptability. Meanwhile, the annual theme is highlighted through the use of custom icons integrated into the existing geometric structure of the logo. The tetris-like geometry was intentionally designed to echo the logo of LAPA (Latin American Policies Association), the organization behind LAC.
















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